In cities – The goal is to continuously reduce waste generation and improve waste management systems. Aruba’s waste management systems still have a long way to go to mainstream Zero Waste and our mission is to questions the decisions and demand more sustainable solutions.
In business – Waste is the result of a system inefficiency. Not only waste symbolises bad design but it also costs businesses money. We want to support businesses on the island in making the necessary changes to move towards a circular economy.
In lifestyle – Many people think that as individuals they don’t have the power to change anything but the truth is that as a consumers we have a lot of power every time we buy something we are casting a vote, every decision we make every day from the moment we wake up till the moment we go to bed is either destroying or saving the planet. We want to teach individuals that a zero waste lifestyle can help us to reduce costs, eat healthier, live smarter and reduce our environmental footprint.We want to teach them to shop consciously,separate their waste at home, ditching plastic, amongst other things.